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Start Your Story

Serving the families of Senior Leaders of large public & private companies with complex benefit plans and equity compensation wherever located in the United States.

We help our clients manage life's profound uncertainties with a core objective of enhancing human flourishing within the family.

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Why Story Capital?

Select chapters of interest to you or read the entire book.

Story Capital is a family services company dedicated to Senior Leaders of large public and private companies who desire to coordinate, simplify and consolidate life by acquiring proactive, creative and comprehensive thinking around their personal circumstances.

Your life and finances as a Senior Leader are highly complex. We bring wisdom and knowledge about your complex compensation structure and build comprehensive financial models that empower great decision making for your family. Our boutique, cross-functional team focuses on more than just your investment capital. We dedicate time to understanding and growing the human aspect by serving the entire family on issues pertaining directly to money as well as quality of life issues that go beyond money. 

Serving your entire family means that we are a constant resource for all family members to find solutions to both quantitative financial matters and qualitative non-financial matters. We are here to provide context and guidance through every phase of your family’s story across multiple generations.

Story's Boutique Client Focus 

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Early-to-Mid Career VP/SVP/EVP

Reaching the inflection point on the compensation hockey stick. 

Cash and equity compensation.

Core Question: How do I orchestrate the mix of cash and equity compensation, along with a complex benefit plan to achieve the best outcome for my family?

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Late Career


Finishing strong: managing the glide path to retirement.  

Contemplating retirement within 3-5 years.

Core Questions: Exactly where is my income coming from the moment my paycheck stops?  How can I optimally reduce over concentration in my employer stock?

social capital


Named Exec Officer

Optimizing at the pinnacle. So much equity, so little freedom! 

It’s not about the money anymore.

Core Question: How do I handle SEC regulations and unwritten corporate expectations around managing my company held shares and company stock options? 

What is your next Chapter?

Big-picture planning so you can thrive throughout life’s ups and downs.

Get In Touch

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What We Do

Begin With A Second Opinion

  • We build a personalized, comprehensive financial model that helps your family gain context around topics such as: benefit elections, equity management, core estate planning, tax optimization & tax diversification, portfolio concentration, investment management expense review, and an overall asset protection and risk allocation review. This is a cost and time efficient "try before you buy"  engagement that delivers extensive value without changing your current advisory team or moving assets away from current managers.

Second Opinion Introductory Engagement

Empowerment for Every Generation

The Story Capital name itself encompasses all we do - we aim to capture your family’s entire story. We serve families who choose to think and plan across multiple generations. We prepare our client's adult children for the prospect of inheriting. We believe that a harmonious transition of wealth comes by working with the entire family, not just the matriarch and patriarch in order to achieve the optimal inheritance outcome.

Together we can prepare and teach your children about the responsibilities associated with estate planning, tax planning, inheriting capital, and how to protect assets. Additionally, we implement a cash-flow financial model designed specifically for you and your family. Our process ensures that as much family harmony and sense of stewardship, instead of entitlement, may be achieved today and for generations to come.

Strength along your journey with financial guidance you can both see and feel.

Become An Empowered Family

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Your Story Team

It Takes More Than Our Team To Completely Tell Your Story

Story Capital is a family services company that surrounds your family with a team capable of covering every aspect of your financial life. Members of our team have decades of experience working in executive environments and have assisted over 1,400 individual option exercise decisions. Our combined experience benefits you and your family across multiple generations. 

If our team does not possess the specific expertise to address a specialized need within a client family, we will source the proper talent to chart the best path forward. Further, Stoddard does an exquisite job leading the consultative relationship with the adult children within our client families and virtually all parents are appreciative of the collaborative team of young professionals Stoddard sources for their children. 

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Phillip Barnhill, CLU

Advisor & Equity Compensation Strategist
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“We help families and businesses make informed decisions around both the troubling issues and great opportunities they face on a day to day basis.”

Phillip Barnhill, CLU | Advisor & Equity Compensation Strategist
952-657-7205 | phil.barnhill@storycapital.com | LinkedIn | Schedule A Meeting 

Phil has provided sound, forward-thinking counsel to businesses and individuals for nearly 40 years. But more than just counseling clients, Phil genuinely knows where they’re coming from. As founding partner, CEO and Chief Investment Officer of The Advocate Group, LLC, from 1999-2013, Phil brings an enormously valuable, first-person understanding of the needs and concerns of Story Capital’s entrepreneurial clients. Virtually 100% of the clientele from Phil’s former firm were officers of local Fortune 500 companies. From guiding companies through employee benefit plan design to helping executives optimize their compensation, Phil offers Story Capital clients a wellspring of knowledge and practical insight.


  • Meeting the financial planning and investment management needs of senior corporate executives.
  • Expanding an understanding of the powerful asset and wealth protection benefits of unique on-shore, directed trust jurisdictions such as South Dakota.
  • Leading collaborative teams of multi-disciplined professionals focused on serving Story Capital clients.
  • Deploying a values-infused process for wealth preservation planning which focuses comprehensively on the clients’ charitable, family and financial objectives, which places children in the optimal inheritor environment.


  • Bachelor of Arts, Economics, Hamilton College
  • Chartered Life Underwriter (CLU)


Jurisdictions like South Dakota may be great for asset protection, but Montana’s Big Sky Country — with its fishing, hiking, skiing and horseback riding — is the jurisdiction that renews Phil’s spirit and feeds his soul.

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Stoddard Barnhill, CFP®

Advisor & Director of Planning
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“This isn’t stereotypical financial planning. We’re there to be an advocate for our clients and to do what is ultimately best for them both now and in the long run.”

Stoddard Barnhill, CFP® | Advisor & Director of Planning
952-657-7206 | stoddard.barnhill@storycapital.com | LinkedIn | Schedule a meeting

Stoddard lends bold ideas and forward-thinking strategies to the Story Capital team that benefit the firm’s entire client roster — particularly the adult children of the firm’s clients and those professionals who are in the early stages of establishing their careers and families. Stoddard finds great fulfillment in walking alongside his clients, providing them with the tools and information they need to make educated, meaningful decisions. Regardless of their season of life, Stoddard’s clients can rest assured that he is fully dedicated to helping them achieve their goals both now and in the future.

Professional Passions

  • Getting a complete understanding of his clients’ priorities.
  • Designing and implementing fully customized cash flow models.
  • Building “what if” scenarios so clients can see potential ramifications of specific decisions.
  • Sharing his affinity for visual learning by turning numbers into colorful, client-tailored, real-time infographics.

Education & Certification

  • Bachelor of Science, Economics and Marketing, Marquette University
  • Series 7, Series 66
  • CFP® Professional

A chapter from Stoddard’s story

A huge basketball fan and former player, Stoddard still applies lessons from the court to his life, especially his profession. His motto? Show up early, stay late and work hard. It’s an easy motto to live by, since Stoddard loves and is genetically predisposed to his career as the fourth generation in his family to work in the financial services industry. Aside from work, Stoddard enjoys reading history books, playing chess, and spending time with his wife and two children. 

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Sarah Leitzke, CFP®

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“In a world where finances cause great stress and family tension, our passion is to encourage family cohesion around finances in a way that brings them closer together.”

Sarah Leitzke, CFP® | Paraplanner
952-657-7204 | sarah.leitzke@storycapital.com | LinkedIn |

Sarah has discovered a passion for helping people feel both knowledgeable and at ease with their financial decisions. She is naturally curious and driven to find solutions to complex problems. Sarah obtained her CERTIFIED FINANCIAL PLANNER™ certification in November 2020 and is working on obtaining her FINRA licenses in 2021. Before diving into the financial industry in mid-2017, Sarah was in church leadership for 6 years and received Bachelor of Arts degrees from both the University of Minnesota and North Central University in Political Science & Communication Studies and Music, respectively. Sarah enjoys to the challenge and excitement of working with Story Capital’s clientele and looks forward to serving Story's client families for many years to come.

Professional Passions

  • Empowering clients to feel knowledgeable and at ease about their financial future
  • Distilling complex information into understandable snapshots
  • Being an education bridge between the generations with our client families

Education & Certification

  • CFP® Professional
  • Bachelor of Arts, Political Science & Communication, University of Minnesota – Twin Cities
  • Bachelor of Arts, Music, North Central University

A chapter from Sarah's story

Sarah does not give up. Five years after failing to finish the Twin Cities Marathon, she completed Grandma’s Marathon in 2019 and considers long-distance running to be one of the most formative psychological experiences of her life. She is not afraid to dive into a challenge and finish strong!

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Michele Perry-Barnhill, JD

Director of Operations & Client Experience
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“The real value in Story Capital is the delivery of intellectual knowledge and lasting relationships around bigger issues than money.”

Michele Perry-Barnhill, JD | Director of Operations & Client Experience
952-657-7203 |  michele.barnhill@storycapital.com | LinkedIn

Incredibly focused and a shining example of principled leadership, Michele has spent 30 years in the financial, insurance and estate planning industries. After a brief stint in the world of public accounting, Michele established a private estate-planning law practice, which she ran out of her home for 15 years while raising three children. Michele then joined The Advocate Group, a large regional Registered Investment Advisory firm, as a founding partner to head up the operations department. Today, Story Capital’s clients directly benefit from Michele’s artful mediation skills in addition to the broad array of abilities that make her an essential member of the team.

Professional Passions

  • Managing and monitoring today’s complex insurance underwriting process while maintaining exquisite communication with clients who are actively engaged in underwriting.

  • Mediation: assisting families transitioning to “parenting their parents” and handling sibling and intergenerational issues.

  • Diving into and monitoring details to optimize Story Capital’s processes.

Education & Certification

  • Bachelor of Science, Syracuse University Magna cum laude and Phi Beta Kappa

  • Juris Doctorate, William Mitchell College of Law

  • Certified Mediator

A chapter from Michele’s story

As a trained mediator and an active member of her church’s Elder Board, Michele is a firm believer that listening and hearing the concerns of others is essential to making a difference in people’s lives. She has extensive experience in the caring for aging parents and their estates, and considers the work she did for her parents and in-laws one of the greatest honors of her life.

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Reid Gustafson

Analyst / Operations
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“Just like the kitchen in a restaurant, the operational side of the business is absolutely crucial to helping our clients execute their plans and meet their goals.”

Reid Gustafson | Analyst / Operations
612-351-8767| reid.gustafson@storycapital.com | LinkedIn |

Reid is focused on building relationships and collaborating to uncover the best ideas for an informed best outcome. In a complex industry with many moving parts, his ability to take on new challenges and provide support to the whole team is invaluable. Reid invested 25 years running and developing a family business and he is eager to bring his expertise in management and problem solving to Story Capital. He loves the challenge of learning new systems and making sure great ideas are well executed.

Professional Passions

  • Operational analysis and excellence
  • Prioritizing the most important tasks while maintaining excellent management of the larger picture
  • Creativity in problem solving with a focus on active learning and growth

Education & Certification

  • Bachelor of Science, Interior Design (Commercial Focus), University of Minnesota – Twin Cities

A chapter from Reid's story

When not spending time with his wife and children, Reid can be found in his workshop. He enjoys creating, building, and improving. Reid’s workshop is his space to take on projects, design challenges, and repairs. Reid is endlessly striving for the perfect custom fit, be it building a bentwood chair, or adjusting a golf club. Reid is driven by bringing out the best in all things. 


Care and counsel that is full-spectrum, forward-thinking, and life-enhancing. 

Tireless commitment to the fulfillment of your vision.

Dedicated to the delivery of enduring value and big-picture guidance.

Add to Your Story

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We are eager to hear your story!

Schedule An Introductory Consultation

Our team proudly serves executive families wherever located throughout the United States


Story Capital, LLC
706 2nd Ave. S. Suite 300
Minneapolis, MN 55402





For your convenience the following Regus office locations are available:

Eden Prairie – Crosstown Corporate

6385 Old Shady Oak Road
 Suite 250

Roseville – Bonestroo

2355 Highway 36 West
 Suite 400

Edina – Grandview Square

7701 France Avenue South

St. Louis Park – West End

1650 West End Blvd.
 Suite 100

Story Platform | Custodians